How To Sell on Facebook in 2024: A Beginner’s Guide

December 8, 2023

Surveys show a growing number of online shoppers make purchases via social commerce⁠—that is, directly on social media platforms—rather than through an ecommerce platform.

If you want to sell on Facebook but don’t know where to start, this step-by-step guide is for you.

Ways to sell on Facebook

Facebook offers a ton of tools to help merchants and users sell online. We’ll cover each in detail below, but first, here’s a quick recap of the different ways to sell on Facebook: 

1. Facebook Shops

If you’re a small-business owner looking to build an audience, grow your brand, and boost sales all at once, Facebook Shops is the best sales channel to start with.

With Facebook Shops, merchants can set up a fully functioning online store directly on their Facebook business page. Your customers don’t need to leave Facebook to purchase an item—they can do it mid-scroll.

2. Facebook Marketplace

Facebook Marketplace was originally set up as a consumer-to-consumer (C2C) sales tool, similar to Craigslist. Users post classified ads and arrange in-person product exchanges or direct payments.

Marketplace is still used in this way by a huge number of people. Reportedly, the platform attracts more than a billion users each month. But over the past few years, Facebook has also added features to its marketplace to accommodate the needs of small businesses—such as on-site checkout and shipping options. 

💡 Want to know how to sell on Facebook Marketplace? Skip to our Facebook Marketplace guide.

3. Facebook buy and sell groups

Part of the move to make Marketplace more retailer-friendly comes from the fact that C2C transactions are often made through Facebook buy and sell groups

Facebook groups can enable the buy and sell feature, adding a commerce option for localized communities that may center around a specific topic or location.

Buy and sell groups are best for individuals looking for garage-sale-style shopping experiences. Groups aren’t the primary way for merchants to sell on Facebook, but retailers can use these groups to build their brands, especially on a local level.

💡 Want to know how to sell on Facebook buy and sell groups? Skip to our Facebook buy-and-sell groups guide.

Next, let’s look at how to sell on these three Facebook commerce platforms in more detail.

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